Case Study: Chateau Jolene
"Chateau Jolene" is a designer-decorated chalet in the heart of Massanutten. It boasts 6 bedrooms, a brand new hot tub, cedar barrel sauna, fire table, dining for 10, and views of the mountain ridge.
- Category : Massanutten
- Website : https://tinyurl.com/Chateau-Jolene
An Owner’s Perspective
Chateau Jolene is a 6 bed, 3.5 bath chalet in Massanutten that has been a vacation property for years. The property was listed for sale in May of 2022 (at the height of the real estate boom when supply was extremely scarce) for $465k. I had it under contract within 48 hours for $520k… a full $55k over asking. I knew the property had potential, even though it only did $81,000 in gross revenue in 2021, which was actually its best year ever, as was the case for many vacation properties in drive-to markets that year.
Annual Revenue
$230k
Annual Profit pre Tax
$131k
Cash on Cash Return
84%
New School Management Approach
I kept the house under existing “traditional” management for the summer (high season), during which time I paid them 20% of gross revenue. Even paying that rate, I still often felt as though I had to “manage the property management.” I knew I’d be doing a renovation in September, and I also took over management at that time. We did a 6 week renovation and spent $88k updating the house. That, plus the $68k I needed for the down payment plus closing costs back in May, meant I was in for a total of $156k in cash when all was said and done. I got the professional photography done, launched the brand new listing on AirBNB and VRBO, and then the “dings” started rolling in on my phone as the bookings began in mid October.
Two months later, the property exceeded $20k in revenue just for the month of December. By the mid-point of 2023, the Chateau Jolene had already done $108k for the first 6 months and had another $91k in future bookings for the second half of the year. The 2023 total revenue finished at $230k almost tripling the property’s best-ever year under traditional management.
Before
After
Before
After
Maximizing Opportunities for Profit
On the expense side, all expenses, including the mortgage, cleaning fees, AirBNB/VRBO fees, maintenance, etc, come to an average of $8,250 per month, or $99k per year. Take that out of the $230k in revenue, and that leaves $131k in annual profit, off of an initial investment of $156k, yielding an absurd 84% cash-on-cash return! This doesn’t even factor in the forced appreciation from the renovation, the principal pay-down on the mortgage, or the gradual appreciation of the property. And to top it off, I did a cost segregation study on the property to allow for an accelerated depreciation expense, which allowed me to have a $121k tax write-off, which I used to help offset my W2 income.
Granted, properties like this don’t come on the market often and I don’t know that I’ll ever make such high returns in the future on other properties, but there is SO MUCH that many properties could do to massively improve their returns. And that’s why we formed New School Hosting- to help other investors achieve outsized returns just as we have, and to mutually share in the profits.
Want to see numbers?
Ready to discuss your property?
Other Case Studies
Case Study: Chateau Jolene
Massanutten
Case Study: Blue Ridge Hollow
Wintergreen
Case Study: Sutton’s Roost
Wintergreen
Case Study: Shenandoah Wildflower
Massanutten
Case Study: Sandpiper Retreat
Sandbridge
Case Study: Blackrock Manor
Wintergreen
Case Study: Highlands Overlook
Wintergreen
Case Study: DreamVale Chalet
Massanutten